Franchising reaches 23 billion euros in revenue in 2025 and creates 60,000 jobs

The franchising sector in Portugal reached a turnover of 23 billion euros in 2025, a 3% increase over the previous year, while the number of jobs grew by 60,000 to reach 197,000 employees. The sector saw a net increase of 200 units, with the strongest growth in services, construction, and real estate, and the data will be presented at Expofranchise in Lisbon on October 23 and 24.
