The hotel sector expects to reach 7.4 billion euros in revenue by the end of 2026, a 5% increase compared to the previous year. However, businesses report that rising energy and fuel costs, alongside overall operational expenses, are absorbing a significant portion of the gains from increased prices.
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In August, hotel overnight stays rose 1.7% to 10.9 million, while total revenues grew 4.5% to 1.1 billion euros, with average room prices reaching 163 euros, according to National Statistics Institute (INE) data.
Tourism sector revenue reached 5.1 billion euros in the first eight months of 2026, a 5.1% increase compared to the same period in 2025. Overnight stays reached 57.3 million, with international tourist stays showing a growth acceleration of 1.9% in August compared to 0.8% in July.
The President of the Republic has urged tourism industry representatives to prioritize wage improvements, arguing that sustainable competitiveness in the sector is impossible without valuing professionals.