Cost of Living
Cost of living: majority of Portuguese lost purchasing power over the last 12 months
A study by Deco, Universidade Católica, and Mercadona found that 53% of consumers report a decrease in their purchasing power over the past 12 months, while 77% feel a high level of concern over living costs. To cope, 78% have changed their shopping habits, with over 90% valuing promotions and price comparisons, and 75% frequently choosing store brands and looking for discounts.
Why it matters
If you are managing a household budget in Portugal, you are sharing a widespread squeeze: over half of residents report lost purchasing power, forcing most shoppers to rely heavily on promotions, store brands, and strict price comparison.SIC NotíciasRead original ↗
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