Economy
American company Planet Fitness buys Be-Fit for 102.5 million euros and enters Portugal
US-based Planet Fitness has acquired the Portuguese gym chain Be-Fit for 102.5 million euros. The deal includes 25 gym locations and approximately 80,000 members, with the firm planning to gradually rebrand these clubs as Planet Fitness.
Why it matters
If you are a member of a Be-Fit gym, your facility will eventually be rebranded as Planet Fitness, though operations are currently maintained with the existing management team.Useful?
